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SEO stands for Search Engine Optimization. It's the process of improving your website to increase its visibility when people search for things related to your business or offerings on Google, Bing and other search engines.

There are two main benefits to good SEO:

Increased organic traffic: When your website ranks higher in search results, more people will see it and click through to your site. This is called organic traffic, because it's free traffic that comes from people searching rather than clicking on ads.
More qualified leads: People who find your website through SEO are more likely to be interested in what you have to offer, because they were already searching for something related to it. This can lead to more qualified leads and conversions (sales, signups, etc.).
Here are some of the things that SEO involves:

Keyword research: Identifying the words and phrases that people are using to search for products or services like yours.
On-page optimization: Optimizing your website's content and code to make it more relevant to your target keywords and improve user experience.
Off-page optimization: Building backlinks to your website from high-quality websites. Backlinks are like votes of confidence for your site in the eyes of search engines.
Technical SEO: Making sure your website is mobile-friendly, has a fast loading speed, and is easy for search engines to crawl and index.
SEO is an ongoing process, as search engine algorithms are constantly evolving. But by following best practices and staying up-to-date on the latest trends, you can improve your website's SEO and get more organic traffic.

If you're interested in learning more about SEO, here are a couple of resources to get you started:

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